Another season, another viral Zara dress! And this one is even endorsed by royalty.
A £32,99 pleated shirt dress from the Spanish retailer is turning into yet another inescapable summer staple.
The pink number, which also comes in blue and green, has been spotted numerous times at the York Races and music festivals throughout the summer.
Even Queen Letizia of Spain, 49, has been spotted wearing the number on her family holiday in Palma de Mallorca, giving it the royal seal of approval.
A £32,99 pleated shirt dress from the Spanish retailer is turning into yet another inescapable summer staple
Even Queen Letizia of Spain, 49, has been spotted in the number on her family holiday in Palma de Mallorca, giving it the Spanish Crown’s seal of approval.
Letizia showed off her enviably tanned and toned legs in the pink mini dress from the high street brand, teamed with matching espadrilles from Spanish brand Clooui.
Online, several fashionistas have donned the dress in their holiday snaps, and others have praised how it suits their body in videos showing off their Zara hauls.
The dress is also in high demand in the UK, where a TikTok user pointed out its popularity by filming racegoers who wore the number to York’s Races in July, calling it ‘Zara’s big day out.’
A number of women were filmed walking around the race course, donning the same dress in its different colours.
The dress has been hailed a summer staple by fashion fans online and is becoming inescapable
Left: an influencer shows off the dress in pink at home. Right: a model dons the dress for Zara’s website
People online said the dress looked good on all the women who wore it.
‘Every year there’s always a Zara dress that this happens to. Love it.
‘Oh my god! This has made me die! I have the green and pink and took them on hold and 3 other people had it in Cyprus,’ another wrote.
‘They all look cute, let them dress basic and be happy I love seeing it,’ one said.
‘This has made my day ive literally been sending my sister photos around London this last week everytime i see this dress its become a game,’ one wrote.
Amazingly, the number has not sold out yet and is still available to buy.
It’s not the first Zara dress to prove a summer success, and the high street brand is becoming increasingly known as a hit dress maker.
A TikTok user compiled a video showing how many women donned the dress in its different colours at York’s Races in July
Queen Letizia of Spain with her mother-in-law Queen Sofia , Princess Leonor de Borbon, 16, and Infanta Sofia de Borbon, 15, on an evening out in Palma de Mallorca
The dresses is also proving popular in its green edition, which has been increasingly spotted online
Earlier this year, a pink satin dress from the retailer was dubbed ‘the look of summer 2022’ after going viral on TikTok and selling out nationwide.
The midi dress, costing £45.99 was seen on many influencers on Instagram and TIkTok, where the hashtag #ZaraPinkDress racked up more than 7.2 million views.
It featured a bustline that had been sectioned with piping and a low scoop neck, and spaghetti straps and a cut-out detail on the back. – with many women branding it ‘perfect’.
In 2019, a Zara polka dot dress was also hailed ‘the dress of the season’ after countless women were seen donning it around the UK.
At the time, a psychologist said that the viral trend was down to people sending the message that by having the dress they are ‘on trend’ and ‘clued in’.
Earlier this year, a £45,99 pink slip silk dress from the Spanish retailer took TikTok by storm and was hailed the new viral dress
The account, which says it is a ‘safe place for the dress’ in the bio, often receives submissions of multiple sightings of the dress in the same place
Shoppers have been calling this £40 Zara piece ‘the dress of the season’, thanks to its flowing fit, dropped waist and ruffled hem
Double take for the dress at the pool side as not one but two people turn up to the same venue wearing the white maxi
The dress of the summer is £32.99 from Zara